One hundred thousand Volvo cars optimised as Polestar reports record sales growth
One hundred thousand Volvo cars optimised as Polestar reports record sales growth
Polestar, the performance brand of Volvo Cars, has reached the milestone of one hundred thousand powertrain optimisations for Volvo cars around the globe since its introduction. The milestone is reached as sales hits an all-time high in the first five months of 2017 with more than 12,000 cars optimised - a growth of over 30 per cent compared to last year.
High demand on the latest generation Polestar optimisations for the Volvo Cars Drive-E powertrain is a key factor to the increase, with the all-new Volvo XC60 set to be included in the optimisation range from July.
“This is an important milestone for Polestar and proof of the increasing demand from performance-oriented Volvo customers around the world,” said Johan Lindqvist, Head of Global Sales at Polestar. “We are well on our way to our best year in terms of sales and we have further exciting products just around the corner.”
The most popular Volvo model for optimisation is the XC60, closely followed by the XC90 and V60, with China, Sweden and the United States as the top three markets in terms of sales volumes.
The latest generation Polestar optimisation affects five key areas of the powertrain in standard Volvo road cars, including engine performance, throttle response, gearshift speed, gear hold functionality and off-throttle response. The changes are made to increase driving pleasure and performance, based on learnings from thousands of laps on racing circuits all over the world by Cyan Racing, the motorsport partner of Polestar.
All changes of the Polestar Optimisation are made with certified emissions, fuel consumption, service intervals and Volvo warranties unchanged.
Learn more about the optimisation: optimised.polestar.com
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About Polestar
Polestar is Volvo Car Group’s performance road car brand and was founded by Polestar Racing, today known as Cyan Racing. Polestar’s birth was a result of Cyan Racing’s race engineers desire to explore how technology behind the multiple title-winning success in racing could be applied to the performance of road going Volvo cars, on all roads and conditions in everyday life. The first road-going performance Concepts were launched in 2010 and the first performance cars, based on the Volvo S60 and V60, were ready in 2012. In 2015, Volvo Cars acquired Polestar Performance. Today, Polestar builds the S60 and V60 Polestar, a 367-hp performance road car with over 250 developments over-and-above the standard Volvo products. It also offers Polestar Engineered performance hardware upgrades and powertrain software optimisations for existing Volvo products.
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Volvo Car Group en 2016
Au cours de l’exercice fiscal 2016, le résultat d’exploitation de Volvo Car Group a atteint 11 milliards de SEK (1,2 milliard d’euros), contre 6,6 milliards de SEK (697 millions d’euros) enregistrés en 2015. Le chiffre d’affaires pour cette période s’élève à 180,7 milliards de SEK (17,3 milliards d’euros), contre 164 milliards de SEK (17,3 milliards d’euros) en 2015. Sur l’ensemble de l’année 2016, les ventes mondiales ont atteint un record de 534 332 véhicules écoulés, soit une hausse de 6,2 % comparativement à 2015. Ces ventes historiques couplées à un résultat d’exploitation record particulièrement encourageant, incitent Volvo Car Group à poursuivre ses investissements vers sa transformation à l’échelle mondiale.
À propos de Volvo Car Group
Volvo existe depuis 1927. Aujourd’hui, Volvo est une des marques automobiles les plus connues et les plus respectées au monde, avec 534 332 véhicules vendus en 2016 dans une centaine de pays. Volvo Cars appartient à la société chinoise Zhejiang Geely Holding (Geely Holding) depuis 2010, et était rattaché jusqu’en 1999 au groupe suédois Volvo Group, lorsque la compagnie a été rachetée par l’américain Ford Motor Company. En 2010, Geely Holding a acquis Volvo Cars.
En décembre 2016, Volvo Cars comptait plus de 31 000 employés à travers le monde. Le siège social, le développement produit, le marketing et l’administration de Volvo Cars sont principalement situés à Göteborg, en Suède. Le siège de Volvo Cars en Chine se trouve à Shanghai. Ses principales usines de production de voitures se situent à Göteborg (Suède), Gand (Belgique), et Chengdu (Chine) ; les moteurs sont fabriqués à Skövde (Suède) et Zhangjiakou (Chine), et les éléments de carrosserie à Olofström (Suède).