Taking the next step in our journey starts with our concepts.
The next generation
At Volvo, our concepts act as a window into the future, showing the direction of our thinking and where we’re going next.
Sophisticated capability for a new generation of adventure. Inspired by modern high tech sports equipment, with progressive design and a versatile interior.
The concept that redefined the estate car for a new generation, blending classic Volvo details with bold, contemporary lines and the simplicity of Scandinavian design.
The expression of Volvo Cars’ confident new design language. A beautiful mix of minimalism and attention to detail, inspired by our heritage but looking to the future.
THOMAS INGENLATH - SENIOR VICE PRESIDENT DESIGN
Our future cars will express the soul of Sweden in new and exciting ways.
Show, don't tell
THIS CONCEPT OF “SHOW, DON’T TELL” was first revealed to the world with our trio of concept cars that set out to embody Swedish design, love of the outdoor life and creativity. These were a calling card: that a new era of design had begun at Volvo.
“The first coupe concept did the biggest thing in pushing the brand. I wanted people to say, ‘Oh, wow. Can Volvo really be that?’ The second car, the XC Concept, was like coming home. Suddenly, there was no question: this is a Volvo. We took the classic elegance of the Coupe – the chrome, leather – and changed it so that the same shape becomes an ultra-modern sport wagon, just through the use of colour and material.
“The last model – that was the one where Swedishness gained a really modern touch – is a two-door estate. If anyone can do that convincingly, then Volvo can. It is new for Volvo,” says Ingenlath, “but it was not a question of inventing a style just because we need a new design language – it was from the content, which is being transported through the design.”
Our Innovation Brands
Everything we do is designed around people, so every innovation we make is designed to simplify and improve your life. We're especially proud of our advances in efficient power, connectivity and safety. We call our thinking in these areas: Drive-E, Sensus and IntelliSafe.