Volvo Cars presents

Recycled Road

Volvo Car UK and the Brownlee Brothers
unveil the 'Recycled Road'
Volvo Car UK and MacRebur – ‘The Plastic Road Company’ – as well as Leeds City Council, have resurfaced a stretch of Harrogate Road – one of the city’s most popular cycling routes – to increase the safety for cyclists travelling to and from the city centre to the Yorkshire Dales. The project came to fruition following the 2019 Volvo Visionaries initiative, run in conjunction with the Sunday Times.

This initiative set out to uncover a series of visionary entrepreneurs and companies working towards making the world a smarter, more resourceful and compassionate place. MacRebur was selected as a company who provided a stand-out solution to help shape the future of transport and mobility in a way that protects and connects us to nature.
The ‘Recycled Road’ has been created with a significantly lower environmental impact by filling in potholes along the road with 850kg of recycled plastic waste, the equivalent of 170,000 supermarket carrier bags.

Furthermore, the road surface also comprises of 213 tonnes of aggregate formed from slag steel, the estimated weight of around 710* end-of-life cars. The Recycled Road has saved a total of 3,200kg of CO2e through the manufacturing process and the reduction of 850kg of bitumen fossil fuels from being extracted.
Potholes are among the UK’s biggest causes of accidents and injury across the UK for both cyclists and motorists. In the past five years, 250 cyclists have been killed or seriously injured due to poor road conditions. In 2020, 1.7m potholes were filled throughout the UK, with a further 4,700 reported between January and March in 2021.
We are delighted to be involved with a project that represents a commitment to improving safety on the roads for cyclists and motorists, as well as one that showcases an ingenious sustainable solution to road maintenance. Volvo is re-thinking sustainability across all of our operations and cars, and looking at our brand partnerships to make a positive impact on society and protecting our planet.”

The Harrogate Road project has been completed in a region of Yorkshire – frequently used by the Brownlee brothers to train – ahead of this year’s World Triathlon Series event in Leeds, which takes place on 5-6 June, 2021.

Double-and-reigning Olympic champion and Volvo brand ambassador, Alistair Brownlee, said: “I’m an Active Travel Ambassador for Leeds, so not only do I use these roads regularly in training, but I’m also passionate about sustainability and improving the safety for cyclists out on the road. It’s great to be working with Volvo to support the growth of British triathlon and find ways to encourage safe and active lifestyles.”

World champion triathlete and Volvo brand ambassador Jonny Brownlee said: “Who knew that you could fill potholes with recycled waste? Cycling is a great way to connect with nature, whether you are competing, training or going for a leisurely ride. I’m proud to be a part of a solution that allows cyclists and motorists to follow their passions in a sustainable and safe manner, and reduce the impact of our sport on the planet.”