Time - your most valuable resource
What would you do with a bit more time?
Many of us have felt that an extra half hour in the day wouldn't go amiss. The industry for time management self-help books is thriving. But if someone actually made it happen for us, can we honestly say that we'd use the extra minutes to do something we enjoyed?
Think about the feeling of satisfaction you get when an hour of genuinely free time opens up in the middle of the day. You've done all of your work, the dog is still at the dogsitter's place, the house looks great and you're up to date with your life admin.
Suddenly, the opportunities stack up quickly. Maybe you could call someone you haven't seen for a bit. Make an experimental sandwich. Go for a run. Catch up with your favourite TV series.
Time = happiness
A series of recent studies showed that time and happiness are clearly linked. But we could also argue that there needs to be a shift in attitude in order for us to embrace this - that we can learn to see the potential for enjoyment in any free time we earn.
Volvo Cars is working towards the goal that, by 2025, it'll give its drivers back a week of time per year. (A whole week. You could go on holiday with that.) It's part of their Omtanke sustainability initiative, which might seem unusual at first: Is time a part of sustainability? Well, happiness certainly is: and here's why.
The Triple Bottom Line concept, developed by author John Elkington in 1994, re-wrote corporate sustainability as a three-part concept, best summarised as ""people, planet and profit."" It's also believed that if you remove one part of the puzzle, the whole thing becomes compromised – even useless.
With the Triple Bottom Line, people come first. Companies address this by making sure that their employees are happy, fairly treated and successful. But a good company also makes its customers happy by giving them something that they find genuinely useful and enjoyable. Like an extra week, for instance.
As futuristic as Volvo owners getting a week of time back sounds, like something out of Back To The Future, it doesn't call for flux capacitors in the car and hitting a speed of 88 mph in a thunderstorm. Rather, it means that your car will itself take care of things that previously you'd do yourself.
Like warming up the engine, for instance, or even driving. These developments will make the cars better, safer and cleaner. But they'll also give you the opportunity to be calmer, less stressed, more mindful, more considerate about what you do. They'll also let you do more of what makes you happier.
Spend it wisely
Ultimately, you decide how to spend your extra week. But think about putting the emphasis on pleasure instead of necessity. Volvo Cars can work out how to give you more time. It's then up to you to spend it - carefully or frivolously, but on things that bring you joy.
The face of the future
How can giving people a few extra minutes per day benefit more than just their schedules?
Skiing in Åre
Skiing seems to come naturally to the Swedes. Perhaps it’s growing up in a country where months of uninterrupted ice and snow are the norm, and falling temperatures and tricky terrain are seen as springboards to adventure rather than stumbling blocks? Whatever it is, the moment you witness a six-year-old whizzing by you at speeds you could only dream of, you soon realise the Swedes were built for the slopes.
A look at the contemporary Swedish music scene and how Volvo has created class-leading audio systems for the XC40