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Clive Brook crowned "Most Improved Dealership at Motor Trader Awards 2017"

Clive Brook Bradford crowned most improved dealership at Motor Trader Awards 2017

  • Clive Brook Volvo Bradford celebrates industry award win following a 275% improvement in net profit
  • Canal Road-based dealership awarded the ‘Most Improved Dealership of the Year’ accolade
  • Clive Brook beat off competition from five other franchised dealerships across the UK

Clive Brook Volvo in Bradford has been crowned the ‘Most Improved Dealership of the Year’, ahead of five other shortlisted nominees, at one of the biggest award ceremonies in the retail motor industry.

Hosted by award-winning TV and radio presenter, Colin Murray, at the Grosvenor House Hotel in London on 12 July, the Motor Trader Awards 2017 had a record number of entries and finalists, spanning across 22 categories, which rewards the best-performing companies and individuals in the UK motor trade.

Before an audience of over 1,100 people, Clive Brook Bradford, located on Canal Road, received the coveted accolade for ‘Most Improved Dealership of the Year’ having impressed the judging panel with its management driven change, business strategy and profit growth, even after securing a second Clive Brook Volvo site in Huddersfield in 2015.

Managing director, Clive Brook, had the vision of one day owning his own Volvo dealership when he was an apprentice technician with the franchise. Since securing the seven-figure funding to buy Bradford Volvo in 2008, the performance in the past two years in particular has been excellent with a 275% improvement in net profit between 2015 and 2016.

Underpinning this success was a healthy contribution of aftersales income, more than 10% of it from pre-sold service plans.

Clive Brook commented: “For me, servicing is a retention tool, it drives everything else. We reached a long-term goal in 2016 of achieving 75% absorption, highest on one and two-year-old cars, but still close to 60% on older vehicles. That is the improvement that I’m proudest of achieving.

“The success and turnaround of Bradford however wouldn’t have been achieved without the efforts of the entire dealership team, whom I am immensely proud of, where six of the original 14 employees are among the 37 that now work at Bradford,” he added.

Clive Brook Volvo Ride and Drive Event at The Devonshire Arms

First drive of newly launched Volvo’s XC40 for Yorkshire motorists 
  • Volvo XC40 to take pride of place at local retailer’s ride and drive event

  • First drive of the new model for many Yorkshire motorists at Clive Brook’s ride & drive event 

  • The event is set to attract more than 100 drivers

The newly launched eye-catching Volvo XC40 is set to take pride of place at Yorkshire retailer Clive Brook’s ride and drive event in the beautiful setting of the Bolton Abbey Estate.

With retail businesses in Bradford and Huddersfield, Clive Brook Volvowill be hosting around 100 local people throughout the day many of whom will experience the new Volvo compact SUV and What Car? 2018 Car of the Year, and 2018 European Car of the Year (Geneva Motor Show) for the first time following its unveiling in February.

Taking place on 29th March at the exclusive Devonshire Arms Hotel and Spa in Skipton, guests will also have the option to drive the XC60, launched last year, and the XC90. 

The day will include the opportunity to ‘get to know’ the vehicles better with presentations and Q&A sessions which will highlight the vehicles’ cutting-edge technology and advanced safety features including the ground-breaking City Safety system. The system applies automatic emergency braking when a pedestrian, cyclist or large animal is detected and includes steer assist which helps avoid or limit the severity of collisions at low speeds by assisting with steering such as when the motorist swerves to miss an obstacle.

The XC40 is Volvo’s first ever premium compact SUV. With prices starting at £27,610, the new XC40 features much of the advanced connectivity, entertainment and safety technology found on Volvo’s larger XC60, S90, V90 and XC90 models

Managing directorClive Brook commented: “The Devonshire Arms is a fantastic venue and a real treat for our guests. This is the fifth time we have held this event and each time we attract around 100 customers and potential buyers. We are expecting the new XC40 to steal the show this time.”

Attendance is by pre-booking only but anyone interested in test driving the XC40, XC60 or XC90 at the event can email Clive Brook at (please note this does not confirm an appointment).





Clive Brook Announced As Finalist In AM Awards 2018

Clive Brook West Yorkshire Volvo retailers named as finalists in prestigious industry award

  • Huddersfield and Bradford based retailers Clive Brook has been shortlisted for two prestigious industry awards
  • Industry magazine Automotive Management’s Award winners will be announced next month
  • Clive Brooks has been shortlisted for the Most Improved Dealer Award and Best Retail Group
  • West Yorkshire Volvo retailers Clive Brook has been shortlisted for a prestigious industry award by the sector’s leading magazine Automotive Management.

    With retailers in Huddersfield and Bradford the business has been shortlisted for the magazine’s annual awards in the ‘Most Improved Dealer’ and ‘Best Retail Group’ categories.

    Managing director Clive Brook, who began his career as a Volvo technician and challenged his previous employers, a well respected group in the sector, to allow him to buy out a Volvo business in 2007 because he had firm ideas about customer service and had the desire to be his own boss, submitted his entry as the business celebrated its 10th anniversary year.

    He said: “I was offered the then failing Bradford operation and secured the funding needed to complete the deal. The mood went from ‘let’s get going’ to ‘survive or die’ as the recession bit and I battled for custom from my previous employer.”

    Seven years later Clive acquired the Huddersfield operation from the same previous employer, the business where he had ‘cut his teeth’ in the trade and had originally hoped to buy. By 2016 Clive and his team had increased net profit at Bradford by 304% and had introduced a profitable fleet department sourcing vehicles and providing support for local businesses looking for company cars in the same year. In 2016 both businesses sold 813 new cars and 580 used vehicles whilst 2017 saw the company exceed 1,000 new car registrations.

    He added: “We have shifted our focus in recent years to sell used vehicles closer to home. It makes no sense selling cars all over the country. You want customers that you can build a relationship with because they will return for servicing and to buy cars if you treat them well.”

    Last year Clive Brook was named as one of 15 car dealerships to qualify for the magazine’s ‘Best UK Dealership To Work For 2017’. Automotive Management teamed up with Best Companies Group, that produces similar studies in other industries, to find and recognise the best places to work in the franchised retail sector. Clive Brook was measured on a range of key metrics which included leadership, planning, culture and economics, working environment, relationships with managers, training and development and pay/benefits.

    Clive Brook employs 52 full-time and seven part-time staff members between its two dealerships with nine of the original 14 staff members employed when it first started trading remaining with the company.



    Clive Brook Ltd, Volvo retailer receives national award for excellent customer service

    A local Volvo retailer is celebrating after receiving a national accolade for excellent customer service this month.

    Clive Brook Volvo, on Canal Road, Bradford and Leeds Road, Huddersfield received the Excellent Customer Service Award for 2018 from the Motor Trade Partnership.

    Beginning in 2001, the scheme was set up by West Yorkshire Trading Standards Service to increase consumer confidence in the motor industry and ensure that retailers are committed to fair and honest practices.

    Clive Brook, Retailer Principal at Clive Brook Bradford, said, “We are delighted to receive the Excellent Customer Service Award from the Motor Trade Partnership.

    “Our entire team work tirelessly to deliver exceptional experiences to all of our customers, and it’s wonderful to receive this award in recognition of the service we provide.

    “We will continue to deliver fantastic customer service, and hope to receive the award again next year.”

    For further information about Clive Brook Volvo, email or call Bradford 01274 802 999 or Huddersfield 01484 531 362.


    Clive Brook Ltd helps keep local motorists moving with Motability

    Volvo Motability and Clive Brook Ltd

    A Volvo retailer in Bradford is on a mission to keep the local community moving thanks to the car maker’s updated Motability range.

    For the first time, Volvo is offering the contemporary V40 from as little as no advanced payment, and the multi-award-winning Volvo XC40 with an advanced payment from just £1,899 on the Motability Scheme, which enables disabled people to use all or part of their mobility allowance to lease a new car.

    Clive Brook Ltd is inviting those receiving a Mobility allowance to visit its showroom on Canal Road, Bradford to discover how Volvo’s Motability range can offer worry-free motoring and greater independence.


    Each model is easily accessible and has been specially selected to make people’s lives simpler, with cutting-edge safety systems as standard, alongside stylish, practical interiors and a choice of fuel-efficient engines.


    Clive Brook, Managing Director at Clive Brook Ltd, said: “Many of us take for granted the ease at which we can visit friends and family, go shopping, attend appointments, do the school run or take to the road on holidays. At Volvo, we want to make getting out and about as easy as possible for everyone.


    “As such, with one in three people currently eligible for the Motability scheme choosing to join*, we’re keen to ensure that disabled people and their families, friends and carers are aware of the benefits of Volvo’s Motability line-up, to make travelling comfortable, safe and enjoyable for all.


    “We are offering great value on the Volvo V40 and Volvo XC40 models, and encourage members of the Motability community to visit us to discover how these fantastic cars can keep them moving.”


    The Volvo XC40 premium compact SUV offers cool contemporary design inside and out, cutting-edge technologies for on-board entertainment and connectivity, exceptional safety equipment, and a practical, versatile interior.


    Meanwhile, built for the city with its clean, contemporary design and smart technology, the Volvo V40 is designed to make life easier. Its premium-quality interior offers supreme comfort, while its advanced safety technology will keep you and your loved ones safe.


    Those receiving either the Higher Rate Mobility Component of Disability Living Allowance (HRMC DLA), Enhanced Rate Mobility Component of Personal Independence Payment (ERMC PIP), War Pensioners' Mobility Supplement (WPMS) or Armed Forces Independence Payment (AFIP) are eligible to join the scheme.


    With up to two named drivers included as part of the lease, the recipient of the mobility allowance doesn’t have to be the driver, because friends, family and carers can be chosen to drive the Motability car for the benefit of the recipient. Similarly, parents or carers can also apply on behalf of a child aged three and above.


    For further information about Clive Brook Ltd, please visit, email or call 01274 802999.


    To find out more about Volvo’s Motability range, please visit:


    Note to editors