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Innovation is in our Nature: hear the living soundtrack behind our Sky Nature Idents.
To mark our partnership with Sky Nature and the arrival of the fully electric Volvo EX60, our latest series of Sky Nature idents brings together technology, human ingenuity, and the natural world of the Eden Project.
What does a living plant sound like?
To mark our ongoing partnership with Sky Nature and the arrival of the fully electric Volvo EX60, Volvo Car UK has launched a series of sixteen bespoke idents with an unconventional orchestra: living plants within Cornwall’s Eden Project.
Under the theme 'Innovation is in our Nature', the series explores the dialogue between natural systems and technological progress, demonstrating that innovation and nature do not need to be opposing forces.
Translating nature into notes
At the heart of the project is bio-sonification, a technique that captures bioelectric variations within living plants.
By attaching small electrodes to plants in the Eden Project’s biomes, the creative team recorded minute changes in electrical conductivity as water and nutrients travelled through stems and leaves. These biological fluctuations were mapped to digital synthesizers and translated into pitch and rhythm, creating an ambient, living composition.
A natural partnership
The project builds on Volvo’s long-standing partnership with Eden Project, where Volvo Cars serves as the Official Electric Car Partner. Founded as an educational charity that inspires wonder and climate action, Eden Project’s world-renowned biomes provided both the backdrop and the musical heartbeat of the campaign.
The next step in electrification: Volvo EX60
The idents also herald the arrival of the fully electric Volvo EX60. Designed with human-centric technology, sustainable materials, and class-leading Scandinavian safety, the EX60 embodies Volvo Cars’ ambition to transition toward a fully electric line-up and net-zero greenhouse gas emissions by 2040.
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