Article version 2020.260.0

Customer Privacy Policy

Effective from:

Published at:

17w38 - Support site - Legal icon


This policy applies to the processing of customer personal data by the Volvo Car South Africa (Pty) Ltd (2000/023904/07) (referred to as “Volvo Cars“ or “we”).

The purpose of this policy is to provide our current, former and potential customers (jointly referred to as “customers” or “you”) with a general understanding of:

  • The circumstances under which we collect and process your personal data;
  • The types of personal data we collect;
  • The reasons for collecting your personal data; and
  • How we handle your personal data.


The processing of your personal data forms an important part of our provision of products and services to you. We appreciate the trust you place in us when providing us with your personal data, and consider your privacy an essential part of the services we offer.

In order to safeguard your personal data while increasing the customer value and offering enhanced and safer driving experiences, we adhere to the following five general principles.


Your personal data belongs to you. We strive not to make any assumptions regarding your privacy preferences and aim to design our services so that you can choose whether to share your personal data with us.


Where the processing of your personal data is necessary for the pursuit of a legitimate interest, and where this interest outweighs the need to protect your privacy, we may process certain personal data without obtaining your express consent. For more information, see the “Consent” section below.

We will assess whether such a legitimate interest exists based on the potential benefits to (including the safety of) our customers and the general public.


Volvo Cars endeavours to only process customer personal data that is adequate, relevant and not excessive in relation to the purpose for which it has been collected.

We aim to anonymize your personal data when a function or service can be achieved with anonymized data. If we combine anonymized or non-personal data with your personal data, it will be treated as personal data for as long as it remains combined.


On request, Volvo Cars will provide customers with further information regarding our processing of your personal data, which may include excerpts from internal directives and guidelines.


It is Volvo Cars’ policy to comply with the applicable laws, rules and regulations governing privacy and data protection in each and every country where we operate. Where necessary, we will adjust our processing of your personal data as described in this policy to ensure legal compliance.


The following terms, used throughout this policy, have the meanings as set out in Protection of Personal Information Act 4 of 2013 on the protection of individuals with regard to the processing of personal data and on the free movement of such data. Accordingly:

  • ‘‘responsible party’’ means a public or private body or any other person which, alone or in conjunction with others, determines the purpose of and means for processing personal information;
  • ‘‘personal information’’ means information relating to an identifiable, living, natural person, and where it is applicable, an identifiable, existing juristic person, including, but not limited to information relating to the race, gender, sex, pregnancy, marital status, national, ethnic or social origin, colour, sexual orientation, age, physical or mental health, well-being, disability, religion, conscience, belief, culture, language and birth of the person; information relating to the education or the medical, financial, criminal or employment history of the person; any identifying number, symbol, e-mail address, physical address, telephone number, location information, online identifier or other particular assignment to the person; the biometric information of the person; the personal opinions, views or preferences of the person; correspondence sent by the person that is implicitly or explicitly of a private or confidential nature or further correspondence that would reveal the contents of the original correspondence; the views or opinions of another individual about the person; and the name of the person if it appears with other personal information relating to the person or if the disclosure of the name itself would reveal information about the person;
  • ‘‘processing’’ means any operation or activity or any set of operations, whether or not by automatic means, concerning personal information, including the collection, receipt, recording, organisation, collation, storage, updating or modification, retrieval, alteration, consultation or use; dissemination by means of transmission, distribution or making available in any other form; or merging, linking, as well as restriction, degradation, erasure or destruction of information.


You may provide us with information about you or your vehicle when utilizing Volvo Cars services in or outside a vehicle or in other contacts with Volvo Cars, for example through our websites or customer centres. We may also obtain such data from our authorized dealers and repairers and other third parties. Such data (“Customer-provided personal data”) may include:

  • Your contact information (name, address, telephone number, email address, etc.);
  • Demographic information (age, marital status, household composition, etc.);
  • Vehicle information (vehicle identification number (VIN), model, date of purchase, service history, etc.);
  • Location data generated by your activities (navigation assistance, search queries, location sharing, etc.); and
  • Data pertaining to your purchase and use of our products and services (customer preferences and settings, purchase history, Volvo ID, MyVolvo, etc.).

Your vehicle will also automatically collect data relating to the vehicle and its surroundings, primarily of a technical nature and not directly related to you as a person. Such data (“Vehicle-recorded data”) is typically connected to the vehicle identification number (VIN) of the vehicle and may therefore be traceable to you. Vehicle-recorded data may include:

  • Safety information (whether airbags or belt tensioners have been triggered, whether the doors and windows are locked or open, etc.);
  • System functionality status (of the engine, throttle, steering, and brakes, etc.);
  • Driving data (vehicle speed, brake and accelerator pedal use, steering wheel movement, etc.);
  • Location data (the position of the vehicle in case of an accident, etc.); and
  • Surroundings data (temperature outside the vehicle, images, etc.).

Information about certain Vehicle-recorded data is also included in the owner’s manual.

We are particularly careful and apply additional measures if and when collecting and processing sensitive personal data, as required by applicable law. To the extent personal identification numbers and credit card numbers are stored by Volvo Cars, such information is also considered sensitive. For avoidance of doubt, it is noted that applicable law may require other kind of data to likewise be treated as sensitive personal data. Applicable law may also limit the possibility to process location data in certain countries.


Where reasonably practical or as required by applicable law, we will, in collecting or registering your personal data, provide you with (i) specific information as to the purposes of the processing of your personal data, (ii) the identity of the responsible party, (iii) the identities of any third parties to whom the data may be disclosed and (iv) other information which may be necessary to ensure that you are able to safeguard your rights.

The above information may, for example, be provided when you purchase a vehicle, in the vehicle’s infotainment system, in mobile applications developed by Volvo Cars, at or otherwise in an agreement which you enter into with Volvo Cars.


Where reasonably practical or as required by applicable law, we will obtain your consent prior to collecting or using your personal information. The request for your consent will be clear and provide you with a reasonable basis with which to make your decision. Your consent could always be revoked, for example by terminating a particular service or contacting Volvo Cars at the address indicated in the “Information and Access” section below.

The collection and use of Vehicle-recorded data may be necessary in order for (i) technicians to diagnose and rectify faults in vehicles during the service and maintenance of vehicles, (ii) Volvo Cars’ product development, for example enhancements of the vehicles’ quality and safety features, (iii) managing Volvo Cars’ warranty undertakings and (iv) fulfilment of legal requirements.

When collecting or using Vehicle-recorded data for these purposes, and for similar legitimate interests pursued by Volvo Cars, we will generally not seek your consent unless this is deemed necessary in the individual case or required by applicable law.


Volvo Cars stresses strict rules regarding data protection compliance in its contracts with authorized dealers and repairers. Please note, however, that Volvo Cars and its authorized dealers and repairers are separate legal entities and that we are generally not responsible if such entities do not follow applicable laws. If you have questions regarding your dealer’s or repairer’s use of your personal information, please contact the dealer or repairer directly.


You may be able to access applications and other services connected to a vehicle but provided by a third party, which, for example, may require transfer of location data and other Vehicle-recorded data to the third party. Volvo Cars is not responsible for the collection or use of personal information in third party applications or services, and recommends that you carefully review the applicable terms and conditions of (and any privacy statement related to) such applications or services prior to use. If you have questions concerning a certain third party’s use of your personal information, please contact the third party directly.


The personal information which Volvo Cars collects about you and the vehicle will be used:

  • To provide you with products and services, including to verify your eligibility for certain purchases and services as well as to offer you enhanced offers and experiences;
  • To inform you of updates to, or changes in, our products and services, including but not limited to changes to our terms and conditions and policies;
  • To inform you of new products, services and events;
  • To provide vehicle support and services (warranty service, recall information, etc.);
  • For product development purposes, for example to improve vehicle performance, quality and safety;
  • To evaluate and improve our offering to and communication with customers; and
  • To comply with legal requirements.

For most processing acts, you are able to opt out of our use of your personal information by updating your preferences, terminating a particular service, revoking your consent to the processing by contacting Volvo Cars at the address indicated in the “Information and Access” section below or as otherwise instructed by us. However, and unless otherwise follows from applicable law, you may generally not opt out of the processing of your personal information:

  • In relation to certain acts of collection and further processing of your Vehicle-recorded data (see the “Consent” section above);
  • Which we perform in order to send you important notices, such as changes to our terms and conditions and policies or in case of product recalls; and
  • Which we perform in order to comply with our legal obligations.


We will only retain your personal information for as long as it is necessary to fulfil the purposes outlined in this policy or the purposes of which you have otherwise been informed.

This means that once you have consented to our processing of your personal information, we will retain your data in accordance with the consent given and/or until you revoke your consent. If you have revoked your consent, we may nevertheless retain certain personal information for the period required in order for us to meet our legal obligations and defend ourselves in legal disputes. If we have not obtained your consent to the processing, the data will only be retained for as long as such a period of time as permitted by law.


Where we process your personal information, we strive to ensure that it is accurate and up-to-date. We will seek to erase or rectify personal information that is inaccurate or incomplete. For more information regarding your right to ensure the accuracy of your personal information held by us, please see the “Information and Access” section below.


As stated in the “Notice” section above, we may provide you with specific information concerning our processing of your personal information when collecting or registering such data.

Once per year you have the right to request, and receive free of charge, information on (i) what personal information relating to you we process, (ii) where the personal information is collected, (iii) the purpose of the processing, and (iv) with which recipients or categories of recipients the personal information is shared. Requests for such information must be made in writing and be personally signed by you, and include information on name, address and, preferably, your e-mail address. You also have the right to request that we correct, block or delete any incorrect data relating to you. Requests should be sent to: Volvo Car South Africa (Pty) Ltd, Attention: The Information Officer, 71 Regency Drive, Route 21 Corporate Park, Irene, 0062.

Your requests will be dealt with in a prompt and proper manner. Requests to delete personal information will be subject to any applicable legal requirements. Where the applicable law provides for an administrative fee for complying with such a request, such a fee may be charged by Volvo Cars.

In addition, you may be able to access an overview of certain Customer-provided personal information held by Volvo Cars, and correct or update your information, by logging in to your MyVolvo account.


Volvo Cars strives to implement appropriate technical and organizational measures in order to protect your personal information against accidental or unlawful destruction, accidental loss or alteration, unauthorised disclosure or access and any other unlawful forms of processing. We aim to ensure that the level of security and the measures adopted to protect your personal information are appropriate for the risks presented by the nature and use of your personal information.


Volvo Cars may share your personal information:

  • Between Volvo Cars entities;
  • With Volvo Cars authorized dealers and repairers, for the purpose of distributing product and service offers and other communications to you;
  • With suppliers providing services to Volvo Cars in accordance with data processing agreements (as required by law);
  • With other business partners for the purpose of distributing product and service offers and other communications to you or for research and development purposes;
  • In connection with the sale or transfer of a Volvo Cars’ entity or its assets;
  • As required by law, for example in connection with a government inquiry, dispute or other legal process or request; and
  • When we, in good faith, believe that disclosure is necessary in order to protect our rights, for example in order to investigate potential violations of our terms and conditions or to detect, prevent or disclose fraud or other security issues.

A Volvo Cars’ entity being the responsible party of your personal information will, as a general rule, only disclose your personal information to a third party if it has received your consent to do so. However, we may share your personal information without your consent, unless we consider your consent necessary in the individual case or your consent is required by law, in the following situations:

  • Vehicle-recorded data which is processed for other purposes than ensuring or developing our products and services or in order to manage our legal obligations;
  • Transfers of your personal information between Volvo Cars entities;
  • Transfers of your personal information to suppliers providing services to Volvo Cars internally;
  • Situations in which disclosure is required by law, and
  • Situations in which disclosure is necessary for the purpose of a legitimate interest pursued by Volvo Cars (for example in order to protect our legal rights, as described above).

When disclosing your personal information to third parties, or between Volvo Cars entities, we will assess whether the disclosure requires additional protective measures (for example, where a cross-border transfer of personal information may occur).


We restrict access to your personal information to Volvo Cars’ employees and suppliers who need to use the information in order to process it on our behalf, and who are contractually required to keep your personal information secure and confidential. We aim to choose the option for data processing services that best safeguards the integrity of your personal information towards any third party.


We will not sell or trade your personal information with third parties unless we have your consent to do so.

We will not share your personal information with third parties for their marketing purposes, unless we have received your consent for such disclosures. If you have provided such consent, but wish to stop receiving marketing materials from a third party, please contact that third party directly.

We may provide you with information regarding new products, services, events or similar marketing activities. If you wish to unsubscribe to a particular e-mail newsletter or similar communication, please follow the instructions in the relevant communication. You may also use your MyVolvo account to opt out of specific types of communication from Volvo Cars and to change previously submitted preferences.


Volvo Cars reserves the right to amend this policy from time to time. The date of the last modification is stated at the end of this document. If we make any changes to this policy and to the way in which we use your personal information, we will provide an updated version of this policy.

How do I contact you?

If you have any questions concerning this Internet Privacy Directive or otherwise on the handling of personal information at Volvo, contact us at the following address: