They are the quiet ones, the intelligent ones. The ones who choose not to follow the masses but forge their own path. They are the quiet revolutionaries. Unassuming to most, these quiet revolutionaries don’t shout from the highest mountain to gain attention, they do so by shaking the world gently.
Some of Volvo’s greatest achievements weren’t meant to revolutionise the automotive industry, they were simply intended to better the way we drive. But revolutionise they did because that’s what we do. It’s woven throughout our innovations, which change the way we think about driving. About safety. It’s in the willingness to stare convention in the face and walk away, so that we can redefine luxury. Redefine independence. Redefine driving.
In 1976 Volvo Cars presented a world first in the environmental area – the three-way catalytic converter with Lambda sensor for exhaust emission control. Now used across the automotive industry, it helps eliminate more than 95% of your car’s harmful emissions.
Volvo Engineer, Nils Bohlin, introduced the three-point seatbelt into the series production of the PV544 vehicle. Instead of patenting it, Volvo Cars gifted it to every car maker. It’s estimated that it has saved over a million lives since.
An integral part of every car’s design today, the Side Impact Protection System (SIPS), incorporates a strong structure and energy-absorbing materials. In 1994, another world-first was introduced – side-impact airbags.
Volvo Cars has a rich heritage, but it’s future is fast shaping up to be just as prosperous. By harnessing advanced technologies and applying it to real world scenarios, you’ll soon see the biggest transformation to the way we travel since the invention of the car 130 years ago.