Made by Volvo

Always caring about people.

In Sweden, care for people is a priority. Everyone is important – all life is important – and that has always carried through naturally into Volvo’s ethos of car making. It’s this care for the wellbeing of driver, passengers and everyone around the car that has always defined Volvo. And always will.

Nobody dies in a new Volvo by 2020

By pushing technological boundaries, we’ve reduced the risk of being injured in an accident when in a Volvo by 50% since the year 2000. But our vision extends much further, with our goal that nobody should die or be seriously injured in a new Volvo by the year 2020.

World firsts

At Volvo Cars we’re proving every day that we’re one of the world’s most progressive car brands. And our story of innovation continues, with many significant recent world firsts – all designed to make your life easier, safer and kinder to the environment.

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Volvo Ocean Race

The Volvo Ocean Race is a chance for salty-dog sailors and novices alike to share an incredible round-the-world adventure. So follow the race and root for your favorite team because this really is a ‘people first’ event.


Factories & environment

Care for the world we live in is something that Volvo Cars has always been committed to – and that includes the factories where we build our cars.


Thomas Ingenlath on Volvo’s design language

“People really appreciate the very strong and iconic graphics that Volvos have always had. It’s an upright honesty that is there in the shape.”

Robin Page – Director of Interior Design

“An interior that is so well refined, that when you get in it, it makes you feel really special. Our creation is true to Swedish design principles and that is what makes it a Volvo.”

The engineer

Stefan Sällqvist, Product manager

“For our 2014 Model Year facelift, we really challenged ourselves to do our utmost to achieve the perfect result. At Volvo, we had an intimate dialogue with customers worldwide throughout the programme. At a very late stage we got the signal that the new appearance didn’t excite our customers enough, so we listened and redid the facelift after it had already been signed off. It’s really been worthwhile, as the public response has been fantastic.”

The production worker

Irina Colceag, Production

“If we have a problem, all the team talks about how to make it better. If everybody is together, everyone feels good and you can achieve much better results. The way the team reacts when there is a problem, with everyone communicating, is great to see – and great for the quality of the cars we make.”

The project leader

Marcus Rothoff, Drive Me Project leader

“When I was a child, a car was a symbol of freedom. But now, driving a car actually makes you feel cut off from the world around you. We want to change all that. We want to help drivers use their time in the most productive way possible and help them keep up with the speed of modern life. The aim of Drive Me is to put self-driving cars in the hands of regular drivers and give them back that sense of freedom by helping them make the best use of their time when they’re out on the road.”