YouTuber Andrew Huang makes music with Volvo XC60 Plug-in Hybrid

Andrew Huang has more than two million subscribers on YouTube, and is known for making “a beat out of anything”. With the help of producer Keeley Bumford, known as Dresage, the pair were asked by Volvo Cars USA to tap, close, open, adjust, drive and test every feature of the Volvo XC60 Recharge Plug-in Hybrid to create a one-minute piece of music.

“Every sound you just heard came from the Volvo XC60 Recharge Plug-in Hybrid,” Huang says in his explainer video.

The song uses sounds of the seat adjusting, the window closing, hydraulics, the volume knob turning, pulling the seat belt, the reverse alert sound, and more.

The aim of the campaign is to reach younger, more diverse customers "who may not have considered a luxury SUV before," Leigh Moynihan, Volvo's head of marketing, said.

"Knowing this audience cares most about design and tech, we tapped into the creative talents of Andrew Huang and Dresage and let them create content that shows off the XC60 in a new way that appeals to their broad audiences."

The ad, which will run to the end of the year, has been watched more than 1.28 million times on YouTube since it launched on August 31.