Drive Me, The World’s Most Ambitious and Advanced Public Autonomous Driving Experiment, Starts Today
Drive Me, the world’s most ambitious and advanced public autonomous driving experiment, starts today
Volvo Cars, the premium car maker, has officially kicked off Drive Me, the world’s most ambitious and advanced public autonomous driving experiment. This morning it produced the very first autonomous car that will be used in the Drive Me project in Gothenburg.
The autonomous Volvo XC90 SUV was finalized in Volvo Cars’ special manufacturing facility in Torslanda this morning and is the first in a series of autonomous cars that will eventually be handed to real families in Gothenburg to be driven on public roads.
Volvo is the industry leader in the area of automotive safety and believes the introduction of AD technology promises to reduce car accidents. Furthermore, AD technology promises to free up congested roads, reduce pollution and allows drivers to use their time in their cars more valuably.
Volvo currently offers a semi-autonomous functionality called Pilot Assist on its 90 series cars. Pilot Assist gives gentle steering inputs to keep the car properly aligned within lane markings up to 130 km/h without the need to follow another car. The Drive Me cars will add hands-off and feet-off capability in special autonomous drive zones around Gothenburg, powered by what Volvo calls the Autonomous Driving Brain.
The Swedish company, whose name is synonymous with automotive safety ever since it invented the three point seat belt in 1959, is pioneering the development of autonomous driving systems as part of its vision that no one will be seriously injured or killed in a new Volvo by the year 2020.
It is the customer-focused approach that sets the Drive Me project apart from other autonomous driving experiments. Instead of relying purely on the research of its own engineers, Volvo aims to collect feedback and inputs from real customers using these autonomous cars in their everyday lives.
By choosing this customer-focused approach, Volvo aims to further fine-tune its autonomous driving technologies and make its offering as relevant as possible to customers ahead of a commercial introduction around 2021.
“This is an important milestone for the Drive Me project,” said Erik Coelingh, Senior Technical Leader Active Safety at Volvo Cars, as he observed the final touches being put to the car. “Customers look at their cars differently than us engineers, so we are looking forward to learn how they use these cars in their daily lives and what feedback they will give us.”
After rolling of the production line, the Drive Me customer cars will undergo a rigorous testing phase to ensure that the cars’ advanced autonomous driving technology functions exactly as they should. Once this testing phase, overseen by Volvo’s highly capable engineers, is finalized the cars will be handed over to the customers participating in the Drive Me pilot.
The Drive Me pilot project in Gothenburg is the first in a number of planned public trials with autonomous driving Volvo cars. A similar project to the one in Gothenburg will be launched in London next year, while Volvo is also assessing bids from interested cities in China to launch a Drive Me project there within the next few years.
Volvo also actively engages in strategic partnerships in the area of autonomous drive technology. Last month, it launched a new partnership with ride-sharing company Uber to jointly develop the next generation of autonomous driving cars. Earlier this week, Volvo revealed it will set up a new jointly-owned company together with leading automotive supplier Autoliv to develop next generation autonomous driving software.
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Volvo Car Group in 2015
For the 2015 financial year, Volvo Car Group recorded an operating profit of 6,620 MSEK (2,128 MSEK in 2014). Revenue over the period amounted to 164,043 MSEK (137,590 MSEK). For the full year 2015, global sales reached a record 503,127 cars, an increase of 8 per cent versus 2014. The record sales and operating profit cleared the way for Volvo Car Group to continue investing in its global transformation plan.
About Volvo Car Group
Volvo has been in operation since 1927. Today, Volvo Cars is one of the most well-known and respected car brands in the world with sales of 503,127 in 2015 in about 100 countries. Volvo Cars has been under the ownership of the Zhejiang Geely Holding (Geely Holding) of China since 2010. It formed part of the Swedish Volvo Group until 1999, when the company was bought by Ford Motor Company of the US. In 2010, Volvo Cars was acquired by Geely Holding.
As of December 2015, Volvo Cars had almost 29,000 employees worldwide. Volvo Cars head office, product development, marketing and administration functions are mainly located in Gothenburg, Sweden. Volvo Cars head office for China is located in Shanghai. The company’s main car production plants are located in Gothenburg (Sweden), Ghent (Belgium), Chengdu and Daqing (China), while engines are manufactured in Skövde (Sweden) and Zhangjiakou (China) and body components in Olofström (Sweden).
About Drive Me
Drive Me is a broad collaboration of a number of public and private sector participants, including Volvo Cars, Autoliv, the Swedish Transport Administration, the Swedish Transport Agency, Chalmers University of Technology, Lindholmen Science Park and the City of Gothenburg. Drive Me is partly financed by FFI - Strategic Vehicle Research and Innovation.