Runway meets the road: Volvo Cars and Sergio Hudson collaborate on limited-edition collection
To celebrate 70 years in the United States, today Volvo Cars announces the debut of a limited-edition collection created in partnership with Sergio Hudson, one of the most notable emerging fashion designers in the US.
Inspired by the fully electric Volvo EX90, the collection features a car coat and belt that blend Volvo Cars’ simplistic Scandinavian aesthetics with Hudson’s bold designs to transform the materials found inside the SUV’s cabin into wearable luxury pieces.
The collaboration brings together two brands with a shared vision rooted in South Carolina: Hudson, a native of Ridgeway, and Volvo Cars, whose flagship Volvo EX90 SUV is assembled at the company's manufacturing plant in Ridgeville, outside of Charleston.
From the Scandinavian living room to the runway
In this unique automotive-fashion collaboration, Hudson brings his signature approach to power dressing. Known for his impeccable tailoring, Hudson has designed looks for numerous celebrated figures and most recently dressed approximately 20 guests for the 2025 Met Gala.
Reflecting the Volvo EX90’s interior design philosophy of a “Scandinavian living room”, Hudson’s made-to-order pieces embody the same principles of rational simplicity, functional comfort and thoughtful craftsmanship, while incorporating the same upholsteries found inside the car's cabin. These fabrics showcase how luxury and more sustainable materials can work hand in hand.
The line features two statement pieces, with one incorporating platinum-inspired finishes as a tribute to Volvo Cars' 70th anniversary in the US – a Platinum Jubilee celebrating seven decades of Swedish design and innovation on American roads:
- Tailored Wool Blend car coat (MSRP 1,895 USD): Crafted from the same responsibly sourced and natural wool used in the Volvo EX90's seat upholstery, these coats feature Hudson's signature sharp tailoring and an oversized silhouette designed specifically for driving comfort. The mid-thigh length provides warmth while keeping legs free for pedal operation and is a modern interpretation of the classic car coat that originated in the early automotive era.
- Nordico in Dawn belt (MSRP 225 USD): An homage to Volvo Cars’ invention of the three-point seat belt, this elegant fashion accessory showcases how automotive innovation can transform into couture. Highlighted in an elegant Dawn colorway, the collection’s belt features the same Nordico upholstery available in the EX90. This premium and durable surface material made of bio-attributed PVC with a textile backing of 100% recycled polyester is complemented by a platinum-inspired buckle that includes an embossed co-branded Volvo Cars and Sergio Hudson logo.
Capsule Collection: Style versatility
Hudson has created a three look Capsule Collection that pairs each of the collaboration’s items with existing garments in his fashion line. These styling creations show how the car coat and belt can transition seamlessly from day to night, promoting wardrobe longevity through thoughtful design:
- Look One: Casual Luxury featuring the High Waist Boot Cut Trouser in Light Weight Denim
- Look Two: Signature Suit Mode featuring the Houndstooth Classic Vest and Houndstooth Signature Pant
- Look Three: Afterhours Authority featuring the Long Sleeve Paillete Embroidered Mini Dress
A shared vision rooted in South Carolina
This collaboration represents more than a creative fusion – it's a celebration of shared geography and values. Both Volvo Cars and Sergio Hudson have roots in South Carolina, and this EX90-inspired collection is a tribute to the local communities and a reflection of a mutual dedication to craftsmanship and premium design.
"This collaboration is a celebration of luxurious style, purpose and our presence in the Charleston area. By joining forces with Sergio Hudson, we’re merging automotive design with a modern vision of fashion in a collection that empowers you to feel more confident,” said Kelly Mason, Head of Communications, Volvo Car Americas. “Hudson's meticulous attention to detail mirrors our own philosophy of Swedish craftsmanship, creating pieces that honor both our automotive heritage and modern luxury.”
To truly understand Volvo Cars’ design ethos, Hudson spent time at the carmaker’s Charleston Plant, immersing himself in the company's Scandinavian design language and understanding the Volvo EX90’s production process. This hands-on experience informed every aspect of the collection’s designs, from choosing the materials and colorways, to the final finishes found on the pieces.
"Visiting the Charleston Plant, I was struck by the intentionality behind every design choice. I witnessed an attention to detail I apply during my own design process,” said Sergio Hudson, Founder and Creative Director, Sergio Hudson Collections. "The EX90 in particular is warm, sophisticated and mindfully crafted. I wanted to capture that same feeling of elevated comfort and conscious luxury in pieces that make you feel elegant and confident."
Exclusive availability
The limited-edition collection of car coats and belts are available in a limited quantity and exclusively online for consumer purchase in the US, Canada and the UK beginning October 20, 2025. Each piece is made-to-order and manufactured in the United States by Sergio Hudson Collections.
MSRP:
- Tailored Wool Blend car coat: 1,895 USD
- Nordico in Dawn belt: 225 USD
Built on materials designed with sustainability in mind, this collaboration marks a new chapter in fashion and automotive partnerships, proving that when visionary brands unite around shared values, they can create something extraordinary.
For 70 years in the US, Volvo Cars has been redefining what it means to move through the world safely – now, that philosophy extends to how we dress for the journey.
For more information and to purchase pieces from the co-branded collection starting October 20, 2025 visit https://www.volvocars.com/us/l/sergio-hudson/.
