Standout private buyer growth and continued market momentum for Volvo Car UK in first half of 2026
07 July 2026 – Volvo Car UK has recorded growth of 4.4% in the first half of 2026, driven by private sales which saw a 21% surge for the year-to-date alongside a 29% uplift in the second quarter.
- Volvo sees overall growth of over 4% year-to-date and 6.3% in Q2
- Private sales drive positive results with increase of 21% year-to-date and a 29% rise in Q2
- June private sales volume growth of 44% as customers continue to embrace Volvo’s direct-to-consumer model
The significant growth from private buyers has helped to provide further momentum to a successful first half of 2026 in an increasingly competitive UK new car market. Demand for the XC40 underpinned the results alongside strong results for Volvo’s EV models.
June proved to be another standout month for the brand with private sales volume 44% higher than June 2025. Overall, Volvo Car UK's total sales volume increased by 10% in June compared with the same month last year, outperforming many established brands in a challenging market.
The strong private sales performance comes as Volvo Car UK marks three years since introducing its direct-to-consumer sales model, combining a seamless online purchasing experience with the expertise and support of its nationwide retail partner network.
The approach continues to be popular with customers seeking greater convenience, transparency and flexibility throughout the car-buying journey and ownership experience.
Nicole Melillo Shaw, Managing Director, Volvo Car UK, said: "Our first-half performance demonstrates the continued strength of customer demand for the brand, particularly within the retail market where we've achieved exceptional growth. Achieving results like this in such a competitive environment is a testament to the appeal of our products, the commitment of our retail partners and the confidence customers place in us.
"As we mark three years of our direct-to-consumer approach, it's particularly encouraging to see retail sales performing so strongly. By combining a customer-focused purchasing experience with the expertise of our retail network, we've created an approach that continues to deliver for customers. With an exciting product pipeline with the EX60 about to launch, we have strong momentum as we move into the third quarter."
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