Power behind the design
Robin Page (left), Volvo Cars’ senior vice president of design, explains the fine details of the S60
“The S60 is a car that celebrates the joy of driving in a uniquely Scandinavian way,” says Robin Page, Volvo Cars’ senior vice president of design. “It’s fun to drive and looks confident and playful without being aggressive.”
Visually, the S60 is the latest take on Volvo Cars’ confident, uncluttered design language, first introduced in the XC90 SUV. The all-new S60 is the most dynamic expression of this design language.
“The S60 is a beautifully balanced car,” says Robin. “It’s got comfort, sophistication, power and driver appeal, and that’s exactly the message we have tried to convey with the car’s design.”
Great design starts with the right foundations, and the S60 is built on Volvo Cars’ Scalable Product Architecture (SPA) platform, which also underpins the XC60, S90, V90, and XC90. It’s a platform that was engineered in close collaboration between the design and engineering departments at Volvo Cars. And, as Robin points out, that is not always the case with car companies. “Designers often have to work with platforms that don’t optimize design. You can go back and forth, wasting so much time, and the result is always compromised. A car that looks disjointed. That’s why the platform is crucial to good design.”
When it comes to the design of the S60, Robin says that the distance between the windscreen pillar and the center of the front wheel is crucial: “We’ve pushed the front wheel further away from the windscreen. This creates a long hood that gives a real muscularity and power to the design. And then there are ‘muscles’ over the front and rear wheels that add strength and help achieve the right stance.”
Stance is crucial for all cars, says Robin, but especially those with a dynamic appeal. And the S60 definitely has it. It is a car that sits on its heels, hunkered down tight to the pavement, a look that makes its performance intent even more clear.
The front of the car is deep and “pulled forward,” and there’s a discreet but pronounced power bulge on the hood – both of which hint at the car’s performance. Curved "hips" above the rear wheels are another expression of the car’s athleticism, says Robin.
The face of the S60 is clearly evolved from that of the new Volvo Cars design language. “It’s very distinctive,” says Robin. “It’s become the face of Volvo Cars. But it’s lower on the S60, more dynamic.” The "Thor's Hammer" light signature in the headlights is another characteristic of contemporary Volvo cars, and on the S60 it extends beyond the main part of the headlight, emphasizing the car’s width and dynamism.
At the rear, the trunk edge has a distinct "kick." "It has an athletic look and helps the aerodynamics,” explains Robin. “Note the lack of brightwork – such as chrome – on the tail. When it comes to trim, less is more for Volvo Cars.”
Combining the restraint and elegance of modern Scandinavian design with a dynamic edge is what gives the S60 its unique character, says Robin. “There’s a powerful tension, but the design is minimalist. Some rival cars have busy and complicated surfacing. Ours is simple and sculptural. That’s the purity of Scandinavian design – it’s really important to Volvo Cars.”
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