Get dipped in blue

Visit Volvo Cars

The Volvo Cars Visitor Centre is located in the very heart of Volvo Cars in Torslanda, Gothenburg. We aim to give you a unique insight into one of Sweden’s most important industries.

Here you can book a whole range of different activities – including a tour of our factory, driving the latest Volvo cars and a guided visit of our Brand Experience Centre where you can learn about our vision in areas such as connectivity, safety, design and the environment. We’ll design the day around you and your wishes.

The Blue Train

The tour at the Torslanda plant goes through the entire Volvo Cars production process, from rolls of sheet metal to finished cars.

Brand Experience Centre

Volvo Cars is all about people. That’s why we’ve created our Brand Experience Centre, where you can feel what makes each Volvo truly a Volvo. Come and find out how we innovate to make your life better and less complicated, and how we’re taking every step to protect you and your world – for instance by making a commitment that no-one should be killed or seriously injured in a new Volvo car by 2020.

Our Brand Experience Centre welcomes companies, organisations and schools to a guided tour around our exhibitions focusing on design, safety, environment and connected cars. Each tour takes 1.5 hours and accommodates a group of up to 50 guests. Tours are available in both Swedish and English, Monday to Friday. We also have conference rooms and an auditorium which you can use as an inspiring meeting venue, with catering arranged on request.

Volvo Cars Demo Centre

Welcome to one of the most exciting parts of Volvo Cars Visitor Centre: the demo track. Test drive our latest models on a purpose-built track and experience  our cars and all their benefits first hand.

Company groups and organisations are welcome to book a test drive at our Demo Centre. We take bookings from 1–40 people and you are welcome to combine your activity with a conference or other activities within the Volvo Cars Visitor Centre. Participants are required to have a valid driver’s licence.

Choose between more than 20 Volvo models with varying engines and specifications, always the latest available on the market.

Café and shop

Enjoy lunch or just a coffee at the Volvo Cars International Café — open Mon-Fri 8 am to 3:30 pm. The Volvo Cars Shop offers a wide variety of accessories and souvenirs as well as the latest Volvo clothing line — open Mon-Fri 9 am to 4:30 pm.

Conferences at the Volvo Hall

Welcome to the Volvo Hall, where we can offer you the ideal conference space located right in the heart of Volvo.

The Volvo Hall is well suited to a wide variety of events and offers the latest AV production technology, wireless network connections, conference call equipment and video conference technology. Room sizes vary from 5 people to 250 in our auditorium.

Please contact our reservations office for prices and more information. Phone +46 (0)31 59 50 00 or e-mail

Volvo Museum

Take a journey through time and discover how it all started at the Volvo Museum. We welcome companies, organisations, schools and the general public. With an 8,000 m2 exhibition area, the Museum showcases products from the whole Volvo range, including cars, trucks, buses, construction equipment, marine engines and many more interesting Volvo products. You can book through the Visitor Centre or find out more about the museum at

Booking and information

For reservations and enquiries regarding our activities please call: +46 31 325 10 93. The reservations office is open Mon - Fri 8.30 AM to 4 PM. You can also email us at:


Volvo Cars Visitor Centre is located at Karossvägen 2, along Sörredsvägen in Torslanda. When using a GPS, please enter Karossvägen 2. 

Public transportation

Several buses, some going from Gothenburg central station, will take you here – please look for buses stopping at the “Volvohallen” bus stop.