Volvo Cars teams up with Bowers & Wilkins to create an exceptional audio system for the all-new Volvo XC90

Volvo Cars teams up with Bowers & Wilkins to create an exceptional audio system for the all-new Volvo XC90

• New system is one of the top audio systems available in the automotive world

• Volvo XC90 delivers fully integrated air-ventilated subwoofer

The all-new Volvo XC90, which will be revealed later this year, will offer one of the top audio systems available in the automotive world after engineers at the Swedish car company joined forces with their counterparts at the renowned British audio equipment company Bowers & Wilkins.

The Bowers & Wilkins system for the all-new XC90 uses bespoke acoustic technology developed over its five decades of pioneering research into loudspeaker design. The XC90 system is derived directly from acoustic technology developed for reference speakers used in some of the world’s most demanding acoustic environments, including London’s legendary Abbey Road Studios.

The result of the collaboration uses a combination of high-performance, low-distortion speaker designs, including extended range aluminum tweeters and Kevlar® midrange units, reflecting components found in Bowers & Wilkins award-winning premium loudspeakers. It also features a center speaker with Bowers & Wilkins tweeter-on-top technology for the first time in a car, providing a more open, spacious sound.

“The XC90 uses our tweeter-on-top technology, which has a number of advantages in the automotive environment. Fundamentally it increases the ratio of direct to reflected sound, as more of the signal reaches the listener directly from the tweeter, rather than reflecting off the windscreen first. All of this means that the Bowers & Wilkins audio system in the XC90 sounds incredibly tangible and lifelike,” said Stuart Nevill, Head of Engineering, Bowers & Wilkins. 

The system is comprised of a 12-channel HARMAN 1,400 watts Class D amplifier serving a total of 19 Bowers & Wilkins speakers – 7 Nautilus tweeters (25 mm) with the latest treble technology, 7 midrange speakers (5x100 mm and 2x80 mm) with the characteristic yellow Bowers & Wilkins Kevlar cone clearly visible behind the cover, 4 cone woofers (200/165 mm) and the new, ground-breaking air-ventilated subwoofer (250 mm).

The engineers at Volvo Cars’ audio department and Bowers & Wilkins share a commitment to the highest standards of audio quality, and they were driven to make the sound system in the XC90 stand shoulder to shoulder with the best currently available in the automotive market. This is also clear from a design integration perspective with a uniquely sculpted tweeter placed prominently on the dashboard.

“In my book the Premium Sound in the all-new XC90 is one of the top three audio systems in the automotive world,” said Michael Adenauer, former music producer and audio expert at Volvo Cars.

Volvo Cars decided that Bowers & Wilkins was its ideal partner. The UK firm was established in 1966 by two friends who shared an obsession to build the perfect loud speaker. This heritage has created a globally-respected high-end audio company, renowned for its technological innovations, many of which have been incorporated into the XC90.

Air-ventilated subwoofer

The audio innovations in the XC90 include one of the first automotive applications of an air-ventilated subwoofer integrated into the body of the car rather than being a freestanding box that is simply bolted to it.

“The subwoofer design is integrated into our new Scalable Product Architecture and is possibly a world first in the automotive industry,” said Adenauer. “This increases the subwoofer’s capacity to pulse more air, which enables extremely low bass tones all the way down to 20 Hz. In principle, it turns the whole interior space in the car into a giant subwoofer.”

New software enhances listening experience

The XC90’s new audio system also uses the latest and most advanced sound processing software from the specialist Swedish audio company Dirac Research, which manages the timing of the sound and cooperation between the speakers to optimize the sound for a specific, or all seating positions, and can also create individual acoustics from certain music venues or concert halls.

In the XC90, the software has been used to re-create the exact acoustic qualities of Gothenburg Concert Hall, located in Volvo’s home town and home to the Gothenburg Symphony Orchestra, the National Orchestra of Sweden. A simple change in the center touch screen that controls all the car’s features and the system will immediately alter its settings to mirror this concert hall, a recording studio or a stage environment.

The top-of-the-line Bowers & Wilkins Premium Sound is one of the system levels available for the XC90. The audio range also includes the High Performance system with a 224W amplifier, 12 speakers and the possibility to add the fresh air subwoofer.

“Great music and sound are among the most important factors for a truly enjoyable drive. This makes the choice of audio systems a vital part of our designed-around-you philosophy. We are very happy to be able to offer the music aficionados among the XC90 buyers one of the most desirable audio systems on the market,” said Peter Mertens, Senior Vice President, Research and Development of Volvo Car Group.

About Volvo

Volvo Cars of North America, LLC, (www.volvocars.com/us) is a subsidiary of Volvo Car Group of Gothenburg, Sweden. VCNA provides marketing, sales, parts, service, technology and training support to Volvo automobile retailers in the United States. For more information please refer to the VCNA media website at: http://www.media.volvocars.com/us and follow Volvo’s blog at: www.volvoblog.us.

About Bowers & Wilkins

Bowers & Wilkins is a high-end audio specialist and maker of some of the world’s most iconic hi-fi systems. Its portfolio of products include the Zeppelin Air iPhone dock, the award-winning P7 headphones and the flagship 800 Series Diamond Hi-Fi speaker, used by recording studios such as the world famous Abbey Road Studios in London.