At BabyBjörn, we have an important mission – to develop good, functional and safe products for the littlest ones all over the world. Our products are designed to follow babies through their development all the way up to the age of three.
At BabyBjörn we are inspired by the idea that we are making a difference and helping families with small children in their everyday routines. That’s why we are constantly looking for new solutions and improvements based on our unique safety and quality mindset.
Products from BABYBJÖRN are distinguished by their simple, classic yet modern design and their lack of unnecessary details. For us, good design will always be about both function and appeal. Our products are timeless and appeal to mothers, fathers and babies.
BABYBJÖRN is synonymous with baby carriers— we introduced our first carrier in 1973 in Sweden and continue to design premier carriers in close contact with medical experts and families. Carrying your little one in a baby carrier makes life easier for new parents. In addition to the practicality of having your hands free to do other things, when you carry your baby you also strengthen the important parent-child bond, something that has always been part of the BabyBjörn DNA.Babywearing means you automatically have more nurturing physical contact as you gently pat and stroke your baby or kiss their forehead. All this strengthens the important attachment between parent and child and helps with little one’s development.