Root for Safety

Safety can be a game changer

In football, a safety can be a game changer. Volvo Cars is rooting for safety and giving you the chance to win big on game day. If a safety is scored during the big game, Volvo Cars will give away $1 million of cars to celebrate 1 million lives saved by Volvo safety innovations.

Entry to Volvo Safety Sunday is now closed. But you can still win big with safety. Now through March 2nd get Presidents Day offers from your local Volvo retailer.
See current offers


  • What is Volvo Safety Sunday?

    To celebrate Volvo’s 90-plus years of vehicle safety and the over 1,000,000 lives saved by Volvo safety innovations, Volvo is offering  $1,000,000 worth of cars—and you the opportunity to win one. Leading into the big game on February 2, simply build and enter at volvosafetysunday.com for your chance to win. Should a safety occur during the game, we’ll pick random winners and award $1,000,000 worth of cars.

  • How does it work?

    Volvo Safety Sunday kicks off on January 20, 2020 (12:00 PM ET) and lasts until February 2, 2020 (6:24:59pm ET). During this time, participants can visit volvosafetysunday.com to build and price their Volvo car. Once created, the summary page will link (via the “Try to Win This Volvo” button) to the sweepstakes page, carrying over each participant’s unique configuration code, which will then be used to enter the sweepstakes.  Participants need to provide their information (Name, Address, Email, Zip, etc.) and have a valid U.S. driver’s license for a chance to win. Should a safety occur during the game, Volvo will award $1,000,000 worth of cars to randomly selected entrants, who will be contacted during the week of February 3, 2020. 

  • Why is Volvo Cars doing this?

    For more than 90 years, safety has been at the center of everything we do. We believe that even seemingly small safety innovations can be game changers, just like a safety play in football. That’s why we want everyone to root for a safety, and why we’re making $1,000,000 worth of Volvos available to win to celebrate the over 1,000,000 lives saved by Volvo safety innovations.

  • What is a safety in football?

    A safety is a relatively rare and unpredictable scoring play in American football that occurs if the offensive team is tackled, loses/fumbles the ball or commits a foul in its own end zone. The result of the play is two points awarded to defensive team, who then receives possession of the ball as well via free kick.

  • How long does Volvo Safety Sunday last?

    The Volvo Safety Sunday entry period will kick off on Monday, January 20, 2020 at 12:00 PM ET and remain open until February 2, 2020 (6:24:59 PM ET)  before kickoff of the big game.

  • How do I enter?

    Simply click “Build to Enter” above and configure a Volvo during the entry period, choosing your perfect car, color and trim. On the summary page, click “Try to Win This Volvo” and enter your information for a chance to win.

  • Who can enter?

    Volvo Safety Sunday is open to legal residents of the fifty United States (including D.C.) who are at least 18 years old at the time of entry and have a valid U.S. driver’s license. Some exclusions apply; please see full terms and conditions here.

  • How are winners determined?

    Should a safety occur during the big game, winners/entries will be selected at random until $1 million worth of cars are awarded.

  • Can I enter multiple times?

    There is a limit of one entry per person. However, entrants may try to obtain additional entries by sharing on Facebook or Twitter. Upon clicking the buttons to share, a message with a unique link will be posted to Facebook or Twitter. To obtain additional entries, an entrant’s Facebook or Twitter friend must click on the unique link in the post and complete and submit the registration information requested. Upon the friend’s successful entry, the original entrant will receive one additional entry. An entrant will receive one entry for each friend who enters by following their unique link in their post, up to a maximum of five additional entries via Facebook and five additional entries via Twitter.

  • What happens if a safety does not happen during the game?

    While we hope a safety does occur, we won’t award any cars if one does not. Either way, Volvo will remain committed to building safe cars and continuing to bring innovative safety features to the market.

  • What happens if multiple safeties occur during the game?

    Volvo will award $1,000,000 of cars for only one safety during the game. Additional safeties will not increase the number of cars awarded.

  • How many winners will there be? When will they be notified?

    There will be at least twelve winners. Winners will be notified the week of 2/3/20 via the phone number and email provided on the entry.

  • Are you giving away the car? Or is it a lease?

    Winners will receive and own a brand new 2020 Volvo. It will not be a lease or subscription. Winners will be responsible for all associated taxes and fees that accompany the value of the car won, and for reporting to the IRS. Winners should consult a tax professional.

  • Will I win the exact car I design on VolvoCars.com/US? Can I add every accessory?

    Winners will receive the closest possible configuration of the vehicle they configured based on available inventory and geographic proximity in the U.S. We will do our best to match every winner with their perfect Volvo. Accessories will not be included with the winning vehicle but may be purchased separately by winner.

  • When will the winners receive their vehicles?

    Winners will be notified the week of 2/3/20 and will receive their vehicles depending on inventory availability and delivery location.

  • Are there any associated fees/taxes for the winners?

    Winners will be responsible for all associated taxes and fees that accompanies the value of the car won, and for reporting to the IRS. Winners should consult a tax professional.

  • I am having issues entering / it’s not working

    Please visit volvosafetysunday.com/about and contact customer support. We can help you work through any issues you may be experiencing. 

*NO PURCHASE IS NECESSARY TO ENTER OR WIN. SWEEPSTAKES PRIZES WILL ONLY BE AWARDED IF ONE SAFETY IS SCORED DURING THE FOOTBALL GAME IN MIAMI GARDENS, FL ON 2/2/ 2020. IF NO SAFETY IS SCORED, THEN NO PRIZES WILL BE AWARDED. Open from 1/20/2020 at 12:00pm ET through 2/2/2020 at 6:24:59 PM ET to residents of 50 U.S. (incl. D.C.), 18+ with valid U.S. driver’s license. Additional restrictions may apply.  Void where prohibited.  To enter, visit www.volvosafetysunday.com to build a Volvo vehicle. Prizes: 12 new Volvo vehicles. ARV of each prize US$33,700- $87,190. Total ARV of all prizes is up to: $1,046,280.  For complete details, see Official Rules at www.volvosafetysunday.com. Sponsor: Volvo Car USA LLC, 1 Volvo Drive, Rockleigh, NJ 07647.
**Entry must be submitted before 6:24:59 on 2/2/2020.