Looking back helps us look forward
The story of Volvo Cars
We started making cars in 1927 because we believed nobody else was making them strong enough or safe enough for Swedish roads. Along the way we’ve come up with dozens of innovations, some of which have changed the world. And it’s this commitment that drives us forward to the next great Volvo Cars idea.
A tribute to Roger Moore
"I designed the Volvo P1800, Roger Moore made it famous."
The quote comes from designer Pelle Petterson who, as a 25-year old intern at Carozzeria Frua in Italy, designed the iconic Volvo P1800 ub 1957.
He refers to the 60's television series "The Saint" in which Roger Moore played the lead character, the infamous Simon Templar, and drove a white P1800 in all the 118 episodes from 1962 until 1969.
In this film Pelle Petterson pays tribute to Sir Roger Moore who passed away one year ago, 23 May 2017. For the first time he drives the 1967 1800 S that Sir Roger was the registered owner of and was featured in the series with the famous "ST I" plates.
The new V90 – 60 years of estate heritage
Volvo Cars has a rich heritage in estate cars. Since 1953 it has been making estate cars that enhance people’s lifestyles.
From past to present
A life at sea
In this article we meet Swedish sailor, Martin Strömberg. Martin is now one of Sweden’s most experienced sailors. He has now competed in the Volvo Ocean Race three times and won it once. We describe how Martin first became interested in the Volvo Ocean Race, his drive to compete in the race and how he came to triumph. We also provide an overview of his sailing career so far, his unique approach to putting racing teams together and what the future holds for this modern Swedish pioneer.
Bound by sound
1966 was quite a year for music. The Beatles, The Beach Boys and Bob Dylan all released groundbreaking albums that completely transformed the cultural landscape. But while Lennon and McCartney and their contemporaries were busy reinventing the way music was made, a classical music enthusiast called John Bowers was focusing his attention and expertise on reinventing the way we listened to it.
An Unforgettable Adventure
Following the road ahead is often the easiest route to take, but it rarely leads to exciting discoveries. This is our philosophy when we design our cars and the thinking behind Factory Delivery Experience. Factory Delivery Experience gives you the unique opportunity to collect your new Volvo from our factory in Gothenburg, Sweden. But that’s not all you’ll find waiting for you when you arrive in the home of Volvo Cars