Looking back helps us look forward

The story of Volvo Cars

We started making cars in 1927 because we believed nobody else was making them strong enough or safe enough for Swedish roads. Along the way we’ve come up with dozens of innovations, some of which have changed the world. And it’s this commitment that drives us forward to the next great Volvo Cars idea.

A tribute to Roger Moore

"I designed the Volvo P1800, Roger Moore made it famous."

The quote comes from designer Pelle Petterson who, as a 25-year old intern at Carozzeria Frua in Italy, designed the iconic Volvo P1800 ub 1957.

He refers to the 60's television series "The Saint" in which Roger Moore played the lead character, the infamous Simon Templar, and drove a white P1800 in all the 118 episodes from 1962 until 1969.

In this film Pelle Petterson pays tribute to Sir Roger Moore who passed away one year ago, 23 May 2017. For the first time he drives the 1967 1800 S that Sir Roger was the registered owner of and was featured in the series with the famous "ST I" plates.

 

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The new V90 – 60 years of estate heritage

Volvo Cars has a rich heritage in estate cars. Since 1953 it has been making estate cars that enhance people’s lifestyles.


From past to present

Our unique heritage forms what Volvo does today and shapes the way we think of the future. Get the full picture from past to present through these short stories of defining moments, historical events, casual encounters, strokes of genius and ground-breaking innovations.

Services

The race for perfection

In this article, we visit the Volvo Ocean Race Boatyard in Lisbon, Portugal. Here, we meet the team of experts responsible for repairing and re-fitting the entire fleet of Volvo Ocean 65 boats that will compete in the 2017-18 edition of the Volvo Ocean Race. We describe each team member’s individual area of expertise and show how the team works together to ensure that each boat is repaired identically, on time and to the highest possible standard. Their expertise in different areas represents the same level of competence you find at a Volvo workshop. We also meet Swedish sailor Martin Strömberg, who won the 2011-12 edition of the race, to find out what a great service programme gives him as a sailor.

Heritage

The race to the horizon

The fascinating background and history of the Volvo Ocean Race have turned it into one of the best-known and toughest endurance races in the sporting calendar. For four and a half decades, participants have challenging themselves and each other as they sail its course. In this article, we will trace the race back to its beginning - and beyond, looking at the developments that shaped modern sea travel and made it possible in the first place. We trace the history of the race all the way back to the opening of the Panama and Suez canals, and then how - decades later - Robin Knox-Johnson became the first man to sail single-handedly round the planet. We then describe the foundation of the race in the 70s, and the developments that turned it into the event we know today - with its cutting-edge boats, teams of world champion sailors and non-stop coverage.

Lifestyle

Wake up and get some sleep

We travelled to New York to discover how drivers stay alert behind the wheel in the city that never sleeps. Impaired reaction time, judgment and vision. These are just some of the effects of drowsy driving.