Effective date: 06 April 2023
Privacy Notice – Brand Protection
This document describes how Volvo Cars (as defined below) processes your personal data when you submit a brand protection report (hereinafter “brand report”).
You can find below:
1. Who is responsible for the processing of your personal data
2. What personal data we process and why
3. How long we keep your data
4. Who we share your personal data with
5. What rights you have in relation to the data processing we perform
6. How to contact us
1. Who we are
The entity responsible for the processing of personal data in relation to the brand report is Volvo Car Corporation, having its registered office at Assar Gabrielssons Väg, SE-405 31, Gothenburg, Sweden, company registration number 556074-3089, hereinafter referred to as “Volvo Cars”, “we”, or “us”.
2. What personal data we collect and why
When you submit a brand protection report, we will use your contact information if you choose to provide it to us, in order to process the brand protection case. We do this because it is our legitimate interest (GDPR Art. 6.1.f) to ensure the protection of our brand.
3. How long we keep your data
When you submit a request in which you choose to provide personal data, we will keep this information for one year after which the personal data will be deleted. The non-personal will be kept for as long as necessary to finalize the brand protection investigation and legal action.
4. Who we share your personal data with
We will share your personal data with the following categories of third parties, on a need-to-know basis:
• Our processors supporting our activity in general, such as providers of IT solutions;
• Our processors supporting the brand protection process, which are limited by contract in their ability to use your personal data for any purpose other than to provide services for us in compliance with each data processing agreement in place:
o Anaqua, (Netherlands) – brand infringement reporting platform.
5. Your rights in relation to the data processing we perform
You have specific legal rights granted by the General Data Protection Regulation relating to the personal data we process about you. You can withdraw your consent or object to our processing of your data, access the data we hold about you, ask for rectification or restriction of your data, request to have your data ported to another entity, request that we delete your data, and finally you can file a complaint with a data protection supervisory authority.
Details about your rights – what they mean, when and how you can exercise them - can be found in our Customer Privacy Policy.
6. Contact information
In order to exercise your rights, please use the applicable web form mentioned above. If you have any other questions regarding the subject matter of personal data protection, you can contact us at the following contact details:
Post address:
Volvo Car Corporation, Assar Gabrielssons Väg, SE-405 31 Gothenburg, Sweden
E-mail address:
7. Changes to our Privacy Notice
We reserve the right, at our discretion, to modify our privacy practices and update and make changes to this privacy notice at any time. Whenever we make substantial changes to this notice, and in particular when this notice underlies your consent, we will inform you of the changes.
This privacy notice is current as of the date which appears at the top of the document.