Volvo Cars of North America Collaborates with NYU Stern School of Business to Sponsor Student Film Contest
Volvo Cars of North America Collaborates with NYU Stern School of Business to Sponsor Student Film Contest
Winners of NYU Creative Competition Featuring Volvo V50 Activity Sports Wagon, Announced
New York - Volvo Cars of North America, LLC (VCNA) and Euro RSCG Worldwide, Volvo’s global marketing agency, have sponsored a competition to provide students with the experience of working on branded content that bridges the two worlds of art and commerce: the ProMotion Pictures Competition.
Three student teams from the NYU Stern School of Business and the NYU Tisch School of the Arts were each awarded $30,000 by VCNA and Euro RSCG to create a 5-10 minute short film to support the launch of the all-new Volvo V50 activity sports wagon.
The unique and entertaining winning films vary in genre, from romantic comedy to espionage drama to sci-fi action-adventure. The finished films may be exhibited as part of an overall Volvo marketing campaign. The winners will premiere on October 4 at a screening at the Stern School of Business 44 West 4th street (Kaufman Management Center) in the Gardner Commons.
Serving as an advisor and mentor on ProMotion was Brett Ratner, a Tisch graduate and acclaimed Hollywood director. He has directed “Rush Hour” (I and II), “Red Dragon,” the upcoming “After the Sunset,” as well as over 50 music videos and commercials.
“Volvo is proud to be associated with projects like the ProMotion competition,” said John Maloney, VCNA VP of Corporate Communications at the luxury automaker. “It is the type of sophisticated, exciting and educational project that reflects the care, conscience and character of the Volvo brand.” Volvo will be publicly displaying the finished films on its website (www.volvocars.us).
“This competition points to the importance of creating brand building content that entertains - as part of an integrated marketing approach” said Christopher Ross, Global Account Director, Euro RSCG Worldwide. “We are not only proud of the imagination demonstrated by these student filmmakers but also highly impressed with the production values of their work. We hope that this experience will help propel their future careers as they are clearly highly talented individuals.”
The ProMotion Competition was created as a joint venture between the MBA program at NYU’s Stern School of Business and the graduate film program at the NYU Tisch School of the Arts. Seventeen student teams comprised of both Stern and Tisch students entered the competition, each with a script, budget, and director’s reel for a short film featuring the Volvo V50 station wagon. The criteria was to incorporate specific product features and brand attributes.
Teams were judged on originality, entertainment value, and brand strategy appropriateness by a panel of industry leaders including senior executives from Contentfilm, Euro RSCG and VCNA.
Euro RSCG Worldwide, a leading integrated marketing communications agency, is made up of 223 offices located in 75 countries throughout Europe, North America, Latin America, and Asia Pacific. Euro RSCG provides advertising, marketing services, corporate communications, and interactive solutions to global, regional, and local clients. The agency’s client roster includes Airbus, Air France, Aventis, BNP Paribas, Capgemini, Danone Group, Intel Corporation, LVMH Louis Vuitton, MCI, Polaroid, PSA, Peugeot Citroen, Reckitt Benckiser, and Volvo. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (NASDAQ: HAVS – Euronext Paris SA: HAV.PA).
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The winning films can be viewed at:
Click on the purple NYU pass in the top-center of the bulletin board, then download from the screen that opens.
Press contact:
Owen Dougherty
Chief Communications Officer
Euro RSCG Worldwide
+1 212 886 2084
owen,dougherty@eurorscg.com