Experience Volvo Cars

There's more to Volvo than cars. Experience our past, present and future.

A family sitting around a table enjoying themselves.

Volvo Cars has a long and rich history of designing and engineering its cars around people. Our approach sets us apart in the auto industry. Join us and discover more about where we began, where we are today, and how we will lead the way to a new era of sustainable mobility, connected services and self-driving cars.

People looking at screen in the exhibition of Volvo Cars Brand Experience Centre.

Brand Experience Centre

In our Brand Experience Centre, you can feel what makes each Volvo truly a Volvo. We welcome companies, organisations and schools to a guided tour around our exhibitions focusing on design, safety, environment and connected cars. Each tour takes 1.5 hours and are available in both Swedish and English.

Visitors taking the factory tour at Volvo Torslanda plant in Gothenburg.

Factory Tour

The tour at the Torslanda plant goes through the entire Volvo Cars production process, from rolls of sheet metal to finished cars. You’ll get to explore how humans and robots work hand in hand to build our cars.

Man and woman walking around in the gift shop at Volvo Cars visitor centre.

Volvo Cars Visitor Centre

The Volvo Cars International Café & Brand Shop offer a range of snacks, meals and Volvo-themed merchandise. A perfect pit-stop for buying some presents or just grabbing a coffee. Location Volvo Cars Visitor Centre is located at Karossvägen 2, in Torslanda, Gothenburg. Public transportation Please look for buses stopping at the “Volvohallen” bus stop.

Front section of dark blue vintage Volvo.

The Volvo Museum

The Volvo Museum will take you from the first car we built back in 1927, through concept cars, historic rally racers and a few surprises, too. Did we mention the fighter jets?

The Volvo Cars range parked in a semi-circle in an interior space.

Visit our Volvo Studios

We also offer the opportunity to learn more about our brand and experience our products in our Volvo Studios which are located in the following cities: • StockholmMilanTokyo • Shanghai • New York