Lighten up! Latest technology deliver near-sunlight lighting in the new Volvo EX90
You’ve slept through your alarm. Birds aren’t yet chirping, the neighbourhood is still, and the pitch-black morning hardly beckons you to start the day. But as you step inside your car, a hint of sunshine greets you, turning an everyday commute into a ritual that lights up your day.
In the new Volvo EX90, we’re further redefining the premium car experience, lighting the car’s interior with near-sunlight delivered through a full suite of 72 SunLike LEDs.
Our designers set out to enhance the connection with nature, both day and night. The SunLike LEDs, supplied by Seoul Semiconductor, complement the panoramic roof and open cabin. The new, non-flickering lighting addition enables a more natural colour expression beyond what’s achievable with LEDs used today in the automotive industry – delivering low light reflection and a high colour index that expresses natural colours just as they are seen in nature.
“By utilising the spectrum of light emitted from the SunLike LEDs, the progressive materials and interior design of the Volvo EX90 stand out more clearly and without colour distortion,” says Dan Fidgett, Head of Colour & Materials. “Complementing our wood deco and other natural materials inside the cabin, the lights are central to our Scandanavian design language”.
While SunLike lights are already used to bring natural light to interior spaces in residential spaces, hospitals, schools, museums and horticultural applications, the Volvo Car Group is the first to introduce the LEDs to production vehicles with the Polestar 3 and the Volvo EX90.
All non-decorative lights in the Volvo EX90 interior whether placed on the ceiling, floor, door pocket or trunk come with SunLike LEDs as standard.
“The wellbeing of our customers is always a main focus for interior design at Volvo Cars. Bringing in SunLike LEDs to the interior of the Volvo EX90 is another illustration of our ambition to bring in innovative technology to deliver a renewed premium in-car experience for our customers,” says Dan Fidgett.
On top of magnifying the aesthetics of our progressive interior, SunLike lights also provide natural comfort to all occupants of the Volvo EX90. The suppression of blue-light in combination with non-flickering light emitting from cabin luminaires can help reduce eyestrain and headaches associated with such exposure.
To learn more about the inspiration and creative approach of our designers:
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Volvo Cars in 2022
For the full year 2022, Volvo Car Group recorded an operating profit of SEK 22.3 billion. Revenue in 2022 amounted to SEK 330.1 billion, while global sales reached 615,121 cars.
About Volvo Car Group
Volvo Cars was founded in 1927. Today, it is one of the most well-known and respected car brands in the world with sales to customers in more than 100 countries. Volvo Cars is listed on the Nasdaq Stockholm exchange, where it is traded under the ticker “VOLCAR B”.
Volvo Cars aims to provide customers with the Freedom to Move in a personal, sustainable and safe way. This is reflected in its ambition to become a fully electric car maker by 2030 and in its commitment to an ongoing reduction of its carbon footprint, with the ambition to be a climate-neutral company by 2040.
As of December 2022, Volvo Cars employed approximately 43,200 full-time employees. Volvo Cars' head office, product development, marketing and administration functions are mainly located in Gothenburg, Sweden. Volvo Cars' production plants are located in Gothenburg, Ghent (Belgium), South Carolina (US), Chengdu, Daqing and Taizhou (China). The company also has R&D and design centres in Gothenburg, Camarillo (US) and Shanghai (China).
For further information please contact:
Volvo Cars Media Relations
+46 31-59 65 25
Volvo Cars Investor Relations
+46 31-793 94 00