Volvo Cars’ standard safety technology cuts accident claims by 28 per cent
Volvo Cars’ standard safety technology cuts accident claims by 28 per cent
One of the most comprehensive scientific studies performed on collision avoidance systems in cars reveals that Volvo Cars’ standard City Safety technology reduces insurance claims for rear-end frontal collisions by 28 per cent.
Based on real-life accumulated insurance claims data from the Swedish insurers If and Volvia, the study of City Safety performance conclusively reveals the real-life value of auto braking collision avoidance systems.
The main benefit of City Safety is its ability to reduce the incidence of whiplash and other neck-related injuries caused by low-speed traffic accidents. The secondary benefit to Volvo car drivers is a reduction in accident damage to their cars and the costs that this incurs.
Strong statistical sample
The study is based on robust insurance company data which covers over 160,000 vehicle years in traffic making it unique in the study of collision avoidance systems. Unlike police or emergency response sourced data, insurance company data covers all accidents – regardless of whether people are injured, giving a more holistic overview of the real-life performance of Volvo Cars’ standard City Safety technology.
“Volvo Cars launched its first collision avoidance technology in 2006. City Safety was introduced as standard in all new Volvo car models from 2008. Since then we’ve been monitoring the performance of our collision avoidance systems in Volvo Cars throughout Sweden, where we have a 20 per cent market share. This is a very strong statistical sample to base findings on, as every fifth car on the road in Sweden is a Volvo,” said Magdalena Lindman, Technical Expert, Traffic Safety Data Analysis at Volvo Cars.
The figures from the study show that cars equipped with the first two generations of City Safety (active automatic braking up to 30/50 km/h in certain traffic situations) were involved in 28 per cent fewer accidents and subsequent insurance claims
Cheaper insurance
Volvo Cars’ City Safety technology also delivers more immediate benefits to Volvo drivers, with insurance companies offering discounts of between 20-25 per cent on insurance premiums on several markets thanks to this innovative technology.
Collision avoidance systems are increasingly popular with motorists that spend a lot of time behind the wheel in stop-and-go commuting traffic where the risk for low speed collisions is quite high. Volvo Cars introduced City Safety as standard in new models from 2008. The first generation of the technology worked at speeds up to 30 km/h. This was subsequently increased to 50 km/h from 2013. In 2015 City Safety has been updated in the XC90 and now operates at all speeds*.
A step closer to autonomous cars
“We see our continuous development of collision avoidance and steering assist systems as stepping stones towards autonomous cars. Volvo Cars is already at the forefront of autonomous car development and our huge credibility in car safety is a major advantage. We believe that collision avoidance systems will be an enabler for cars that do not crash and allow people the freedom to drive or be driven in comfort to their destination,” concluded Magdalena Lindman.
With Volvo Cars’ long held Vision 2020 the Swedish car maker aims to deliver cars in which no one is seriously injured or killed by the year 2020. Their longer term goal is to design cars that do not crash.
The results of this independent study of the advancements and efficiency of Collision Avoidance Systems (were delivered in conjunction with the 24th ESV (Enhanced Safety of Vehicles) Conference in Gothenburg (June 8-11).
*Applicable only to new XC90s. In all other current Volvo models City Safety operates at up to 50 km/h.
A Brief History Of The ESV Conference
The United States Department of Transportation, National Highway Traffic Safety Administration (NHTSA),Office of Vehicle Safety is the official Government agency responsible for the implementation of the International Technical Conference on the Enhanced Safety of Vehicles (ESV) held every two years at a venue agreed upon by the participating Government Focal Points (GFP).
The Conference is hosted by an ESV member country selected in advance by the GFPs representing the participating Governments’ transportation organizations. ESV attendees include members of governments, automobile manufacturers and their suppliers, safety researchers and other motor vehicle safety professionals, medical, insurance, legal and policy professionals, consumers, academia, students and international media.
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Volvo Car Group in 2014
For the 2014 financial year, Volvo Car Group recorded an operating profit of 2,252 MSEK (1,919 MSEK in 2013). Revenue over the period amounted to 129,959 MSEK (122,245 MSEK). For the full year 2014, global sales reached a record 465,866 cars, an increase of 8.9 per cent versus 2013. The record sales and operating profit cleared the way for Volvo Car Group to continue investing in its global transformation plan.
About Volvo Car Group
Volvo has been in operation since 1927. Today, Volvo Cars is one of the most well-known and respected car brands in the world with sales of 465,866 in 2014 in about 100 countries. Volvo Cars has been under the ownership of the Zhejiang Geely Holding (Geely Holding) of China since 2010. It formed part of the Swedish Volvo Group until 1999, when the company was bought by Ford Motor Company of the US. In 2010, Volvo Cars was acquired by Geely Holding.
As of December 2014, Volvo Cars had over 26,000 employees worldwide. Volvo Cars head office, product development, marketing and administration functions are mainly located in Gothenburg, Sweden. Volvo Cars head office for China is located in Shanghai. The company’s main car production plants are located in Gothenburg (Sweden), Ghent (Belgium) and Chengdu (China), while engines are manufactured in Skövde (Sweden) and Zhangjiakou (China) and body components in Olofström (Sweden).